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Campaigns

Father's Day campaign 2016

Launching two weeks before Father's Day on 21 August, this campaign reminds Victorians that the most important reason for staying safe at work is not at work at all – it's so you can be there for your loved ones.
The idea is to make people think and talk about the importance of staying safe at work. The campaign directs people to a website, www.worksafefordad.com.au where they can view the campaign video and find resources with tips on how to stay safe at work.

The campaign will run from the 21st August to 4th September 2016 across radio, press and online advertising.


Enforcement campaign 'Really Bad Day', launched February 2016

WorkSafe inspects workplaces anywhere, any day, anytime, because we don't want anyone to have a really bad day.

Aimed primarily at employers, WorkSafe's latest Enforcement campaign 'Really Bad Day', aims to: increase awareness of WorkSafe Inspectors; increase the belief that a WorkSafe inspection is likely; and encourage employers to be proactive and take action to prevent workplace incidents.

It goes on to enable people (especially employers) to take action themselves with tools and resources to make safety a priority every day:

"You can stop really bad days. Go to worksafeeveryday.com.au and find out how."

The first stage of the campaign will run statewide from 21 Feb – 12 March, across TV, outdoor, press and online advertising. Further activities are planned to maintain the reach and awareness of the campaign on an ongoing basis.


Asbestos Awareness Week starts this Sunday, November 22

WorkSafe will launch a campaign during Asbestos Awareness Week aiming to increase the consideration and discussion around asbestos among tradespeople. The campaign will run until April 2016 and encourages tradespeople to find out more about identifying and dealing with asbestos by pointing them to the asbestos.vic.gov.au website.

The message is that no matter how experienced a tradie is, before they start drilling, sawing or knocking down walls, they should check out the website for all the clues on where asbestos can hide and what to look for. We all know what can happen if people get it wrong, so we are reinforcing that the risk is not worth it and encouraging them to seek out further information about asbestos at asbestos.vic.gov.au.

You'll be able to see the campaign online, in trade publications and on the radio – targeting Victorians tradespeople, primarily carpenters, plumbers and electricians.


Jobs at Home Day - 2015

Give someone a Jobs at Home Day badge to remind them why they need to be safe at work.

We all have important jobs at home. Jobs no one else can do as well as we can. Jobs that involve supporting and caring for our partners, children, friends and family.

Sadly, it's these jobs that suffer the most when we get injured at work.

Friday 4 December 2015 is Jobs at Home Day – a day where we celebrate our jobs at home to remind us why we need to be safe at work. We're encouraging Victorians to make free customised badges with their job at home title, which they can wear on Jobs at Home Day and remind each other of the most important reason for workplace safety. Everyone who makes a badge will go into the draw to win a $5,000 Flight Centre voucher.

Find out more about Jobs at Home Day.


Safety Values

Workplaces that are serious about safety are serious about discussing safety and working together to create safe workplaces.

The focus of this campaign is to encourage a positive and supportive environment within workplaces, where safety is openly discussed, promoted and celebrated and aims to contribute to a reduction in workplace injuries and claims.

The state-wide campaign starts on 23 August and will run until 19 September. It will include advertising on TV, press, radio and online as well as at tram and bus stops and in office lifts.

The campaign encourages people to reflect on the safety of their own workplace. All communication directs people to the campaign website where they are able to complete a self-assessment survey on the safety of their workplace. They will then receive practical advice and guidance to support improvements.

To find out how safe your workplace is visit www.howsafeisyourwork.com.au


Return to Work 'Getting Back'

There's nothing like getting back to work for getting better.

To support injured workers to return to safe work and encourage injured workers - as well as their GPs and their employers - to be proactive and engaged in the return to work process, we'll be rerunning the Return to Work 'Getting Back' campaign in October.

Running from 4 October to 31 October 2015, the advertising campaign aims to reinforce the message that 'There's nothing like getting back for getting better.'

The advertising campaign will feature on TV, radio and online. The ads will also target employers with a current injured worker claim between 5 and 26 weeks via a video brochure and direct mail flyer.

Find out more about how to get back to work


Every 12 minutes

WorkSafe is responsible for enforcing Victoria's occupational health and safety laws. Our Inspectors visit workplaces across Victoria as a key step to ensuring that Victorian workers return home safe every day.

To reinforce to Victorian employers the importance of complying with OHS laws and let them know that WorkSafe are actively enforcing the law, we'll be rerunning the Enforcement 'Every 12 minutes' ad campaign in April.

Running from 7 April to 26 April 2015, the campaign aims to reinforce the message that "WorkSafe is inspecting a workplace every 12 minutes. So if your workers aren't safe, neither are you."

Find out more about workplace inspections


Homecomings - 2014

This time of year is the ideal time to reinforce to the Victorian community why workplace safety is so important.

In November we'll again be rerunning the "Homecomings" ad, featuring the boy with the basketball waiting for his dad to come home.

Running from 23 November to 6 December 2014, the campaign aims to reinforce the message of "The most important reason for making your workplace safe, is not at work at all".

The rerun of the "Homecomings" TVC also supports the messaging around the Jobs at Home Day campaign, where we recognise the importance of workplace safety by celebrating the jobs we do at home.

Find out more about making your workplace safer.


Jobs at Home Day - 2014

Give someone a Jobs at Home Day badge to remind them why they need to be safe at work.

We all have important jobs at home. Jobs no one else can do as well as we can. Jobs that involve supporting and caring for our partners, children, friends and family.

Sadly, it's these jobs that suffer the most when we get injured at work.

Friday 5 December 2014 is Jobs at Home Day – a day where we celebrate our jobs at home to remind us why we need to be safe at work.

We're encouraging Victorians to make free customised badges with their job at home title, which they can wear to work on Jobs at Home Day to encourage conversations about workplace safety.

Everyone who makes or receives a badge will go in the draw to win a $5,000 Flight Centre voucher.

Find out more about Jobs at Home Day.


Your WorkCover - 2014

The Victorian WorkCover Authority. Protecting Victorian employers and workers like you.

It's our job to make sure workplaces are safe. But if an injury does happen, we also provide access to workers compensation insurance so that both workers and employers are covered, and you can get back to doing what you do best.

Starting on Sunday 5 October and running until 22 November, the advertising campaign will feature on TV, radio, in print, online, in office lifts, outdoor and inside trains.

The campaign features a number of advertisements from both the worker and the employer perspective. Looking at a range of different industries, from nurses to electricians, the ads highlight why WorkCover Insurance is important to everyone in the workplace.

Find out how you're protected at yourworkcover.com.au.



VWA Homecomings - 2014

This time of year is the ideal time to reinforce to the Victorian community why workplace safety is so important.

This year we'll be rerunning the original "Homecomings" ad, featuring the boy with the basketball waiting for his dad to come home.

Running from 1 June to 12 July 2014, the campaign aims to reinforce the message of "The most important reason for making your workplace safe, is not at work at all".

Find out more about making your workplace safer


Valuing Safety

Over the last 5 years, too many people have received a knock on the door telling them of the death of a loved one.

The aim of this new campaign is to challenge people to stop and think about safety in their workplace and what's really at risk if they're injured or killed at work.  You can view the latest campaign below.

Find out more about making your workplace safer


Musculoskeletal Injuries

Every week, 400 Victorian workers suffer a preventable musculoskeletal injury.

Musculoskeletal injuries' is a broad term for a lot of different conditions that we commonly know as:

  • back pain
  • muscle sprains and strains
  • soft tissue injuries to the neck, arms, shoulders or legs
  • abdominal hernias
  • carpal tunnel syndrome
  • tendonitis
  • Fractures and dislocations

They're all injuries to the body's musculoskeletal system – our bones, muscles, ligaments and tendons, as well as the soft tissues that connect them all together.

They can affect anyone, regardless of age or occupation.


Carols

'Safety doesn't take a holiday at Christmas'

Christmas is a time of celebration and it's important to remember "The most important reason for workplace safety is not at work at all"

Victoria is in its most risky time of the year. There is a bottleneck of activity with many businesses winding down for a well-deserved break and others leading into their peak seasons. The consequences of safety failings don't always kill, but they can lead to permanent injuries or reduce their ability to enjoy their lives.

To enjoy time off, holidays, happy times with friends and family you need to keep on the ball and focus on what's to be done so you can make it to those personal events you value.


Return to Work.  Return to Life.

Supporting an injured worker to return to safe work as soon as possible makes good sense.

Getting back to work can reduce the financial and emotional impacts on a worker and their family, and help them to recover and return to normal life.

View the latest Return to Work info.


Young Workers

"It doesn't hurt to speak up"

15 to 24 year olds in all types of employment - casual, part-time, labour hire, work experience, or apprenticeships - are more likely to be severely injured at work in Victoria than any other age group.

We have a range of information and resources listed below, designed to help young workers stay safe at work.

Resources

This presentation highlights common injuries and how to avoid them.

(Note: This presentation is 1.3MB and requires a minimum screen resolution of 1024 x 768. This presentation will open a new window, to close the window, click the "close this window" button located at the top of the presentation.)

Publications