Everyone. Every workplace
Safety is not taking stupid shortcuts. It's not having someone scream in your face. And it's not being too scared to speak up. Safety is not just one thing. It's everything.
About this campaign
WorkSafe's advertising campaign draws on the real-life experiences of Victorians to highlight the changing nature of what it means to be safe and healthy at work. The campaign features the images and voices of community members who work in different industries, as they share their thoughts about workplace health and safety.
The campaign reinforces the importance of physical and mental health, safety and wellbeing for everyone in every workplace.
The two phase campaign carries the tagline 'everyone, every workplace', highlighting WorkSafe’s position of promoting health, safety and wellbeing in all workplaces.