Sponsorship deal a “Victory” for workers

WorkSafe Victoria has signed a major sponsorship deal with soccer giant Melbourne Victory.
News article published

Monday 06 Feb 2017

Industries and topics
  • Health and safety representatives

WorkSafe Victoria has signed a major sponsorship deal with soccer giant Melbourne Victory.

WorkSafe Chief Executive Clare Amies announced the partnership at the Chairman’s dinner before the club’s clash with arch rival Melbourne City at Etihad Stadium on Saturday night. The sponsorship will last until the end of the 2017/2018 season.

Ms Amies said WorkSafe was excited at the opportunity to promote its health and safety messages to Victory fans across the state.

"The club has the largest membership base in the A-League, which makes it the biggest club in the most popular sport in Australia,” Ms Amies said.

“It has created one of Victoria’s largest sporting corporate networking groups, while its connections with local community and multicultural groups will give WorkSafe new opportunities to engage with more workers from diverse backgrounds than ever before.”

Ms Amies said the club’s broad supporter base was a major drawcard for WorkSafe.

“Soccer is a hugely popular international sport that is rapidly increasing its following here in Australia,” she said. “It’s particularly popular with young workers and those who are new to Australia, who are among our most vulnerable workers.

“That’s why our partnership with Melbourne Victory is so exciting. The club’s impressive business, community and multicultural links across Melbourne and country Victoria will help WorkSafe spread its health and safety messages to many of these workers and businesses.”

Ms Amies said the new sponsorship deal would complement WorkSafe’s successful partnerships with AFL club the Western Bulldogs, AFL Vic Country and Netball Victoria.

“Sport is a wonderful way to connect with Victorians, and our partnership with Melbourne Victory gives WorkSafe a high-profile summer sport to share its messages once the football and netball seasons are over,” she said.

“It means WorkSafe now has the ability to promote important health and safety messages to an incredible number of Victorians all-year round.”

Victory Chairman Anthony Di Pietro said the club was delighted to have signed WorkSafe as a key community partner.

“WorkSafe is a trusted brand in this state, and it is fantastic news for Victory and its strong supporter base that the two organisations will be working together,” Mr Di Pietro said.

"Using our extensive business, community and multicultural programs, we will work closely with the team at WorkSafe to help deliver on their objectives."