For clients, content must be findable, accessible, actionable, personal and transparent. For WorkSafe, content must be reusable and measurable. These are WorkSafe's content principles.
All content must solve a problem in our client’s world.
It is very important that the WorkSafe website does not suffer from ‘content bloat’. What we don’t publish is as important as what we do. With this in mind, reconsider content that doesn’t meet a user need.
All WorkSafe content must be mapped to client needs.
Client-centred content means:
- All content should meet a client need, not an internal one
- What we don’t publish is as important as what we do
- Content must make tasks easier for clients, no matter what complexity that exists behind the scenes.