AFL Victoria

Sponsorship commenced in 2002. The current contract covers 2019 to 2022.


About the sponsorship

Workplace safety issues in regional Victoria are different from metropolitan areas. Farms and rural workplaces have unique safety challenges. Country football is part of the fabric of life in regional Victoria and the clubs are the social lifeblood of many regional communities. The sponsorship helps to:

  • facilitate greater trust in WorkSafe and engagement by country people with Inspectors
  • support WorkSafe's positioning as a 'modern regulator' with an emphasis on collaboration and education
  • provide a unique opportunity for relationships to be formed in a non-threatening, non-workplace context and
  • position WorkSafe as an organisation that is investing in regional communities and is a part of regional community life

As part of the sponsorship agreement, WorkSafe hosts a number of regional events, or Country Club Weeks, which are used to engage local regional audiences. Catering is provided for the WorkSafe speaker and two local Inspectors at each event.