AFL Victoria

Sponsorship commenced in 2002. The current contract covers 2023 to 2025.


About the sponsorship

Workplace safety issues in regional Victoria are different from metropolitan areas. Farms and rural workplaces have unique safety challenges. Country football and netball are part of the fabric of life in regional Victoria and clubs are the social lifeblood of many regional communities.

This sponsorship helps to:

  • remind everyone that staying safe at work allows you do the things you love when you're not at work - like play for, or support, your local footy or netball club
  • facilitate greater trust in WorkSafe and engagement with country people with inspectors
  • support WorkSafe's positioning as a 'modern regulator' with an emphasis on collaboration and education
  • provide a unique opportunity for relationships to be formed in a non-threatening, non-workplace context
  • position WorkSafe as an organisation that is investing in regional communities and is a part of regional community life

As part of the sponsorship agreement, WorkSafe hosts a number of regional events, or Country Club Weeks, which are used to engage local regional audiences. Catering is provided for the WorkSafe speaker and two local Inspectors at each event.

WorkSafe Country Club Hub Week activities