Marketing campaigns

WorkSafe delivers a diverse range of marketing and communication campaigns focusing on mental health and wellbeing, farm safety, return to work strategies, sexual harassment, gendered and work-related violence, the dangers of asbestos, information for young workers and people that speak a language other than English.

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Return to work - The sooner, the better

Getting in touch early after injury improves the return to work experience. Start the conversation - It's not easy to know what to say, or when to say something after a workplace injury has occurred, but it is essential to get the conversation up and running early so that your injured workers feel valued and supported. Opening the lines of communication early after a workplace incident, whether psychological or physical, can make the return to work process easier for both you as an employer, and the injured worker.

Return to work - The sooner, the better

Too many workers face this every day - It's never OK

Work-related violence involves incidents in which a person is abused, threatened or assaulted in circumstances relating to their work. This definition covers a broad range of actions and behaviours that can create a risk to the health and safety of employees. Unacceptable behaviour can have a negative impact on the physical and mental wellbeing of workers. Most of us understand that extreme acts of violence are unacceptable, but not everyone realises there is a scale of violence and aggression.

Too many workers face this every day - It's never OK

Work-related sexual harassment

Let's be very clear about sexual harassment. Sexual harassment is an occupational health and safety issue and employers have a responsibility to keep their employees safe. Work-related sexual harassment involves unwelcome sexual advances, requests for sexual favours, or any unwelcome conduct of a sexual nature that occurs in your workplace, in the course of your employment or at work-related events.

Work-related sexual harassment

It's never you, until it is

More people die on farms than in other workplaces - let's change that. Every death and injury on any farm is preventable. You might think you're bulletproof and know your land like the back of your hand, but more people die on farms than other workplaces - let's change that. You can prevent accidents. You can prevent deaths.

It's never you, until it is

Workplace safety is our common language

This campaign is about ensuring every member of our multicultural community enjoys a healthy and safe workplace. Whether you're a business owner, a manager or a worker, everyone has the right to be safe at work. And we all have the responsibility to make our workplace safe. Because whatever you do for work, doing it safely is important for you, your family and your community. This campaign provides tools and resources in 19 languages to make it easier for employers to create a safer workplace for everyone, and empower employees to speak up regardless of their preferred language.

Workplace safety is our common language

Unsafe is always unacceptable

Our research shows that young workers, aged 15-25yrs, are one of the most vulnerable groups in the workforce. We conducted a social experiment revealing young workers lacked the confidence to question unsafe working conditions. This campaign aims to increase awareness among employers that young workers are at a higher risk of injury, as well as empower young workers to take action - know their OHS rights and speak up.

Unsafe is always unacceptable

Asbestos

The Asbestos campaign aims to educate tradespeople about the prevalence of asbestos containing materials, the fact it may be found in unexpected places, and the associated risks. It is also intended to help tradespeople identify asbestos and dispose of it safely. The campaign 'call to action' is for tradespeople to use the 'Find and identify' asbestos tool on the Asbestos Victoria website.

Asbestos

Jobs at Home Day

The Jobs at Home Day campaign aims to encourage Victorian workers to think about one of their most important reasons for workplace safety - their jobs at home. We encourage Victorians to engage with us by ordering stickers from our website, with their 'Job at Home' title, a more light-hearted way for the community to have a conversation about workplace safety and the importance of staying safe for the things you love.

Jobs at Home Day

Workplace manslaughter

This campaign aims to drive awareness that from July 2020, workplace manslaughter will be a jailable offence under new legislation. It is directed at employers, reinforcing their responsibility to ensure employees stay safe at work and return home every day. If they fail to do this, tougher consequences now apply.

Workplace manslaughter

Enforcement

Keeping employees safe is an employer's responsibility and the 'More inspectors. More inspections' campaign is targeting businesses running unsafe workplaces or neglecting their obligations. Focusing on Construction, Agriculture and Manufacturing industries, the campaign drives home the message that with more WorkSafe inspectors now out in the field, you will be caught if you’re running an unsafe workplace.

Enforcement

Silica

This campaign aims to drive awareness about the risk of silica dust exposure in the workplace, how to prevent it and drive people to the WorkSafe website for more information. It targets all tradespeople working with engineered stone, with a focus on stonemasons and domestic builders. This campaign is being developed as part of WorkSafe's holistic response to the increased risk of silicosis in the Victorian community.

Silica

Occupational violence

Healthcare workers want to help others when they’re at their most vulnerable. But we are facing a serious issue in our healthcare sector. Workers are regularly confronted with violence and aggression – from patients and residents, visiting friends and family, even bystanders. The campaign works to shift attitudes about the unacceptability of these behaviours and that no matter what the situation, violence and aggression against healthcare workers is never OK.

Occupational violence

Holiday safety

A campaign to remind employers that the lead up to the end of the year and the rush to meet deadlines before the holidays can make this time of year especially dangerous, and to ensure they keep their OHS obligations top of mind. Over the past decade 22% of all workplace fatalities have occurred in November and December, equating to 51 deaths in the workplace.

Holiday safety

Quad bikes

This campaign highlights that no two rides are the same; even though farmers complete the same routine hundreds of times, there are things that are out of their control (such as weather affecting the conditions). As part of the campaign, experienced farmers David Elder and Peter Burgi share their near-death experiences and urge others to prioritise safety.

Quad bikes

Dangerous goods

The dangerous goods campaign aims to increase awareness of WorkSafe's role in the unsafe storage and handling of dangerous goods and also looks to encourage the community and/or workers to report concerns to WorkSafe to help identify high risk workplaces. The audience for this campaign includes communities close to where dangerous goods are stored and handled; this includes workers, neighbours, locals, and the family and friends of these people.

Dangerous goods

WorkWell transport and healthcare

This campaign targets business leaders and HR and OHS representatives within the transport, logistics and warehousing, and healthcare industries. The campaign aims to inform workplaces of the tailored content available within the toolkit for their industry. In addition it aims to prevent mental injury and promote positive mental health, and motivate businesses to take action and register for the WorkWell Toolkit.

WorkWell transport and healthcare

Hearts and minds

This campaign asks Victorians to look at their workplaces differently. Whether you work in an office, on a site, on the road or from home, your workplace is a reflection of you and we all have a role to play in making work a safe place to be. That's why we're encouraging all Victorians to think about what safety means, and have asked people who’ve experienced an incident to share their stories with us.

Hearts and minds