Marketing campaigns

During 2019/20 WorkSafe will deliver a diverse range of marketing and communications campaigns focused on mental health and wellbeing, WorkSafe inspectors and enforcement, safety during the holiday season, occupational violence and aggression, quad bikes, and hazardous materials including silica and asbestos, and information for people that speak a language other than English.

Show more

Unsafe is always unacceptable

Our research shows that young workers, aged 15-25yrs, are one of the most vulnerable groups in the workforce. We conducted a social experiment revealing young workers lacked the confidence to question unsafe working conditions. This campaign aims to increase awareness among employers that young workers are at a higher risk of injury, as well as empower young workers to take action - know their OHS rights and speak up.

Unsafe is always unacceptable

Jobs at Home Day

The Jobs at Home Day campaign 2020 aims to encourage Victorian workers to think about one of their most important reasons for workplace safety - their jobs at home. We encourage Victorians to engage with us by ordering stickers from our website, with their 'Job at Home' title, a more light-hearted way for the community to have a conversation about workplace safety and the importance of staying safe for the things you love.

Jobs at Home Day

Workplace manslaughter

This campaign aims to drive awareness that from July, workplace manslaughter will be a jailable offence under new legislation. It is directed at employers, reinforcing their responsibility to ensure employees stay safe at work and return home every day. If they fail to do this, tougher consequences now apply.

Workplace manslaughter

Enforcement

Keeping employees safe is an employer's responsibility and the 'More inspectors. More inspections' campaign is targeting businesses running unsafe workplaces or neglecting their obligations. Focusing on Construction, Agriculture & Manufacturing industries, the campaign drives home the message that with more WorkSafe inspectors now out in the field, you will be caught if you’re running an unsafe workplace.

Enforcement

Asbestos

The Asbestos campaign 2019 aims to educate tradespeople about the prevalence of asbestos containing materials, the fact it may be found in unexpected places, and the associated risks. It is also intended to help tradespeople identify asbestos and dispose of it safely. The campaign 'call to action' is for tradespeople to use the 'Find and identify' asbestos tool on the Asbestos Victoria website.

Asbestos

Silica

This campaign aims to drive awareness about the risk of silica dust exposure in the workplace, how to prevent it and drive people to the WorkSafe website for more information. It targets all tradespeople working with engineered stone, with a focus on stonemasons and domestic builders. This campaign is being developed as part of WorkSafe's holistic response to the increased risk of silicosis in the Victorian community.

Silica

Occupational violence

Healthcare workers want to help others when they’re at their most vulnerable. But we are facing a serious issue in our healthcare sector. Workers are regularly confronted with violence and aggression – from patients and residents, visiting friends and family, even bystanders. The campaign works to shift attitudes about the unacceptability of these behaviours and that no matter what the situation, violence and aggression against healthcare workers is never OK.

Occupational violence

Holiday safety

A campaign to remind employers that the lead up to the end of the year and the rush to meet deadlines before the holidays can make this time of year especially dangerous, and to ensure they keep their OHS obligations top of mind. Over the past decade 22% of all workplace fatalities have occurred in November and December, equating to 51 deaths in the workplace.

Holiday safety

Quad bikes

This campaign highlights that no two rides are the same; even though farmers complete the same routine hundreds of times, there are things that are out of their control (such as weather affecting the conditions). As part of the campaign, experienced farmers David Elder and Peter Burgi share their near-death experiences and urge others to prioritise safety.

Quad bikes

Dangerous goods

The dangerous goods campaign aims to increase awareness of WorkSafe's role in the unsafe storage and handling of dangerous goods and also looks to encourage the community and/or workers to report concerns to WorkSafe to help identify high risk workplaces. The audience for this campaign includes communities close to where dangerous goods are stored and handled; this includes workers, neighbours, locals, and the family and friends of these people.

Dangerous goods

WorkWell transport and healthcare

This campaign targets business leaders and HR and OHS representatives within the transport, logistics and warehousing, and healthcare industries. The campaign aims to inform workplaces of the tailored content available within the toolkit for their industry. In addition it aims to prevent mental injury and promote positive mental health, and motivate businesses to take action and register for the WorkWell Toolkit.

WorkWell transport and healthcare

Culturally and linguistically diverse (CALD)

This campaign shares basic information and knowledge to ensure culturally and linguistically diverse (CALD) workers fully understand their rights at work and where to go to get advice. We developed content for migrant workers which provides tools and resources translated in to 15 different languages. These tools give migrant workers access to information about WorkSafe and their health and safety rights, in their native language.

Culturally and linguistically diverse (CALD)

Hearts and minds

This campaign asks Victorians to look at their workplaces differently. Whether you work in an office, on a site, on the road or from home, your workplace is a reflection of you and we all have a role to play in making work a safe place to be. That's why we're encouraging all Victorians to think about what safety means, and have asked people who’ve experienced an incident to share their stories with us.

Hearts and minds