Content tips and useful links

10 tips for better content

1. Use lowercase ‘a’ in agent. 
2. Use acronyms and initialisms consistently. If you only use the term once don’t abbreviate it. 
3. Bold, italics and underline should not be used for emphasis.
4. Only capitalise the first word in headings.
5. Limit sentences to less than 25 words and keep it to one idea. 
6. Use line/page breaks instead of pressing ‘Enter’ for extra space in Word.
7. Choose plain English alternatives over formal and legal terms whenever possible.
8. Use consistent personal pronouns (‘you’, ‘they’).
9. Write numbers from 2 and above as numerals, not words.
10. Use consistent link formatting and clear text labels that explain the link.

This list will be reviewed quarterly.

Useful links

Simpler word substitutions